Day #7 – Why we are not MLM or an Affiliate Program
Dear MPM Member,
When we first conceived and designed My Power Mall, this is one of the first questions we received… Our answer follows.
Q: I am really concerned that this is MLM! If it looks like a rose, smells like a rose and has thorns like a rose, it’s a rose! Anything that requires someone to get levels to make any money is MLM.
A. We have done quite a bit of research into just what MLM and Affiliate Marketing is - how they differ and how they are similar. Here is what we've discovered:
MLM vs Affiliate Marketing (AM) - what's the difference?
Affiliate Marketing
- AM is always FREE to join
- AM is typically one tier but can be 2 tiers
- Training and support, if any come directly from the company (not a sponsor or upline)
- AM is selling products or free offers or generating leads.
- You get paid commission for the sale or offer or lead
You don't get paid for recruiting others into a business - you get paid for selling the end product to end users.
Sometimes you get paid a percentage of commission earned by webmasters you refer - but only one level deep. However, it's always for selling the product or service not for bringing them into a business
It's MLM or Network Marketing if...
- You have to buy a starter kit or pay to join
- If you have to buy products
- If you have to qualify for income
- If it's more than 2 levels of pay (you and the person you refer)
- There are buzzwords like upline, downline, sponsor, matrix, spillover
- If you can't understand the "comp plan"
- If it takes 8 pages to explain the comp plan
- If you have to recruit, sponsor and/or train others
- If the only ones that get rich are at the top
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Our CEO & Founder, Ginny Dye writes:
As I did all the research and pondered what I was learning, I realized what I am proposing is neither MLM nor an Affiliate Program. I've been clear about the pitfalls I see in MLM. While Affiliate Marketing doesn't have those same pitfalls, it has plenty of its own. The only people who make real money with Affiliate Marketing are those people who are pros in E-Commerce, website development, Search Engine optimization, and other things that the average person simply won't be able to succeed at. Again, if the merchant has enough people out there selling just 1 or 2 things it all adds up to great money for them - but it doesn't make much for the Affiliate.
As I pondered this during the early hours this morning I realized what I am proposing simply doesn't have a label. It doesn't fit under anyone's definitions. I personally love that! Wouldn't it be incredible if we have a system that can be used in a way that has never been used before - creating a program that actually works for people! Something that works... now that's an exciting concept!
I think we can choose to be thrown by the idea that it even smells like MLM, or we can consider the possibility that we are blending the good things from both MLM and Affiliate programs - creating SOMETHING THAT WORKS!
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One of our own MPM members had another take on this that we absolutely loved:
It seems to me that a good description of this business
wouldn't as I agree be MLM or AM or the like but maybe –
WM - (Wealth Marketing).
By this I don't mean Wealth just as in a financial sense
because as we know, there is much more to it here at MPM.
Yes I was attracted by a much better chance of success
for the 97% of current internet failure's out there.
Yes I was attracted because there is no financial risk.
Yes I joined because you don't have to sell, we just give it away.
But:
Wealth can also be measured in a spiritual sense.
The fact that what we are giving away will help change people's lives.
The fact of giving something back to society as a whole.
The fact that identifiable worthy causes and individuals will benefit
from the actions of other's - (Our Membership and Corporate) where
they have possibly not had any recognition from any source in the past.
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The bottom line is that My Power Mall simply doesn’t fit any “model” that’s out there. We have the opportunity to lead the way in a business that is truly designed for every single person to be able to succeed. We believe that’s something you can be very proud of!
The MPM Team
P.S. If you haven't gotten your FREE copy of the gold mine we call 101 Ways to Promote My Power Mall, be sure to do that right away! This ebook is a compilation of the ways our MPM Leaders (Members of the 10+ Club) are building their businesses. Use this ebook from the very beginning of your MPM business and watch it explode! CLICK HERE
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