Day #13 - Being a great MPM Leader!
Dear MPM Member,
Giving someone a Power Mall is just the beginning. While we provide all the tools, training & systems they need, it’s up to YOU to provide them encouragement & support. Today’s Training is going to give you the info you need to be a GREAT LEADER!
The basic premise of Leadership is very simple – people will do what you are doing. If you’re building your team, they will build. If you’re shopping, they will shop. You need to look at yourself every day and determine if you are the person you want your team to copy… The most important thing you want to determine at the beginning is if you want to be a Sponsor or a Recruiter. Let’s take a look at the difference…
The following article was given to us by a fellow MPM member, but written by someone with another company. It has been slightly revised to reflect MPM but there are some great truths here. If you embrace these early on, you will build a powerful business.
WHAT IS A SPONSOR?
Are you a recruiter? Or are you a sponsor?
There is a big difference.
A recruiter is effective at "signing up" people, and then moving on to "sign up" others. The recruiter seems to be in a frantic search to find superstars among the crowd, and their way to "find" them is to "sign them up" and then watch and wait. The recruiter believes in "love ‘em and leave ‘em." He expects the superstars to eventually rise to the top, and the others to eventually quit.
The sponsor has a different attitude. He believes that any person worth sponsoring is worth developing. The sponsor believes in "marrying" the people he sponsors. The recruiter believes in the "one-night-stand."
Being a sponsor is an ongoing, continuing activity. It is this ongoing activity that creates loyalty to the sponsor, and gives the sponsor serious credibility. The recruiter is a traveling salesman; once he has sold you, he is gone. The sponsor is a helper/teacher who wants you to have the training and tools you need to be successful, and the encouragement to keep plugging. There is also a transferable concept here. Your sponsor wants you to be a sponsor. A sponsor develops other sponsors by deliberate, careful help and encouragement. A recruiter expects a born superstar.
I have six sons. Each time that I went to the hospital nursery, I was a proud father of a baby boy. As I looked at those babies in that nursery, they each had a card that read either "boy" or "girl." Not one of those cards read "superstar." In all those trips to the nursery, I never found one superstar. Superstars are "made," they are not "born." They are "developed." Making a superstar takes training, encouragement, help, patience, and time. It takes being a sponsor.
What does it take to become a superstar? It takes a lot of attitude-type things, such as confidence, commitment, determination, credibility, etc. Where do these "attitude" type things come from? They are learned. They are taught. They are "caught." Here are the stages of the development of a superstar.
1. Learn to be a real sponsor.
2. Develop others who will be real sponsors.
3. Teach them to teach others to be real sponsors.
The secret to MPM success is found in this: the recruiter is not building a "multi-level" organization, it is all one level (and most of them will quit). The sponsor is building a duplicable system that can run downline through his organization. This builds a powerful downline because it is built deep and strong.
What is the difference between a recruiter and a sponsor? It is the difference between "hype" and "help." The sponsor’s job begins when you enroll; the recruiter's job is done when you enroll. The goal of the recruiter is to sign up people. The goal of the sponsor is to train leaders. Before asking yourself which you want to be, ask yourself which do you want your upline to be. Remember, you are the upline to other people. The key to success in MLM is found in Two rules:
1. Be a sponsor.
2. Keep being a sponsor.
Here are some tips to make you a great Leader:
- Send a personal email to everyone who joins on your front line. Welcome them, give them your contact information and let them know you are available to help them if they want or need it.
- Set up a GROUP through your email provider. Each time someone new joins beneath you, add them to your Group. That way you only have to send one email to your entire team. Just make sure you put the Group name in BCC (Blind Carbon Copy) so that everyone’s email address doesn’t show up – email courtesy.
- If you would like a more robust Email System go into your back office, click on Internet Marketing Tools, and select AutoResponder. It may be what you are looking for.
- We're sending out daily updates and as many stories and tips as we can, but don’t hesitate to touch base with your frontline weekly and remind them you’re available. You may also want to share how your own team is growing.
- The best thing you can do to keep your team growing rapidly is to lead by example. If you are signing up new members, so will they. It’s really pretty simple.
- Let your team know when you find great deals on your Mall. If they see you shopping, they will shop, too!
- If you have tips to share with them, please do. (We would love it if you would also share them with us through the Communication Forum!)
- We have lots of E-cards to inspire and motivate your team members – they’re not just for marketing MPM. Use them.
- Keep an eye on your entire team through your Genealogy Report. You can send emails directly to people just by clicking on their email address. When someone brings on their first new member, send them an email to congratulate them. As their team is growing, send them more emails to congratulate them. Let them know you are aware of their efforts.
We’ve given you all the tools you need – it’s just up to you to use them.
Now, let’s be realistic about building your business. All of you will run into signing up people who aren’t really doing anything or doing much shopping. That’s okay – just know it’s going to happen. But here’s the cool thing…
They’ve got their Mall and since it doesn’t cost them anything to have it, there is no reason for them to cancel. So there they sit – receiving my daily updates, as well as all the Shopping Alerts – as well as the encouraging emails or audio messages all of you should be sending to the people you sponsored directly. At some point, I bet they will swing into action! Since you don’t have to worry about them paying every month, and since they don’t have to worry about playing the “Qualifying Game”, our message will eventually get through to them and they’ll be ready to take advantage of what we are giving them.
You just keep giving away Malls – and we’ll help you support them as best we can until they’re ready to move forward!
Are you building your business using the Internet? Here are some things to consider:
Are you a Proactive Leader? Are you contacting every person on your team to welcome them and offer help? If you are, you’re definitely on the right track. Even if they never need your help, they know you are there and that they aren’t alone. It’s one reason we send our Daily CEO Updates. We never want anyone in MPM to feel alone or that no one is out there.
One of the potential hazards of having an Internet Business is that it can become too impersonal. You never talked to them to get them signed up, so why should you talk to them now… For one simple reason. Every member who signs up through the Internet is a PERSON – with real dreams, and a real life, and real reasons for joining My Power Mall. Don’t you want to know what they are? And wouldn’t you like to know someone cared enough about you to simply send an email or make a call?
Be a Proactive leader. It will do wonders for your business!
Hold a Contest for your own team. While we will always have MPM Contests going on, there is nothing to keep you from having our own contests – offering prizes for the most people added, and other prizes based on sales.
Think about doing a contest for your team. It’s not what they win – it’s the fun of winning! And because people love to win, it is motivation for them to build their team – building YOUR team as well.
Here are some prize ideas:
- Certificates (you can make them yourself)
- Create a website and post their pictures
- Buy them a meal at their own local restaurant
- Have a pizza delivered to their house
- Be creative and come up with some of your own ideas… We'd love to have you share them with us, too!
Being a Leader is great fun. You will meet many amazing people through My Power Mall and will build some great relationships. And, the stronger your team is, the more secure your income will be!
We believe in you!!
The MPM Team
To download all Training Letters in Manual form go here.
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