Working with Non Profit Organizations (NPOs)
Phone Script
The key to this being successful is to NOT try and explain My Power Mall to them. You want to connect, build a relationship, get their email address, and then send them the link to your MPM site. If you get sucked into trying to explain My Power Mall to them you will fail. I don’t know how to be more direct than that.
A couple of things before I give you the script:
- I start the script by having you connect yourself with Together We Can Change The World, Inc. because it will grab a NPO’s attention.
- You DO NOT want to just give them your link on the phone (unless you have a Domain Name – look in your Back Office menu) because there is too much chance they will not get it right. Many times, instead of putting in the entire link, they will just go to the corporate site – meaning they will not end up on your team. Make sure you send it to them in an email so that all they have to do is click on it.
Here’s a potential Phone Script, though of course you are free to change it to reflect who you are. You can use it as is, or use it as a place to start. If you are a member of an organization, or closely connected with them, make sure to communicate that when you call.
__________________________________
Hello ______________,
My name is ________. I am part of a company called Together We Can Change The World. I so believe in what you are doing and I would like to help you create ongoing funding for your organization. The first thing you need to know is that what I am about to tell you about - My Power Mall - is completely FRE*E. With that in mind – while being brief, let me start at the beginning…
Your first thought probably is, who is My Power Mall & Together We Can Change The World, Inc.? In order to answer that question I have to start with a story. In August 2001, our Founder, Ginny Dye, had a vision of utilizing the power of the Internet to change the world. In the almost 6 years since then, that vision has resulted in Together We Can Change The World, Inc. – the parent company to Shop For Charity Day, Together We Can Change The World Day, Together We Can Change The World Publishing, and now our newest division – My Power Mall!
We already have 150,000 organizations registered with us and now we would really like to help YOU. If you are like most organizations, you can always use more money. Is that true?
LET THEM TALK! Now is your chance to ask more questions, get to know them, and get to know more about their organization. This process isn’t a “get in quick and get out quick thing.” You want to build trust by building a relationship. Remember, unless you are already friends with the person you are talking to, they need to have a reason to trust you. Once you feel they are ready, say…
I know how busy you are and I also don’t want to confuse you with a long explanation. We’ve created a half million dollar system that will give you all the info you need. What I would like to do is send you an email with a link that will take you directly to our website. You will be able to watch a video and then determine if this is right for you. Is that okay with you?
If they say, Yes, simply get their email, thank them for their time, and say good-bye.
___________________________________
Then IMMEDIATELY send them an email. Don’t wait, don’t each lunch, don’t go to the bathroom. You want to strike while the iron is hot and while they remember who you are. Don’t think I’m kidding. A busy NPO Executive Director can field dozens of calls a day. If you have their permission to send them an email – jump on it. Take a minute and send them the following email (or some rendition of it):
_________________________
Dear __________,
Thank you so much for your time just now. I do know how busy you are. As we discussed, here is the link so you can check out My Power Mall. While I completely believe this is an amazing way for you to generate unlimited income for (organization name), you need to check it out for yourself.
If you decide My Power Mall is as exciting as I know it to be, then I will be here to help you anyway I can. It really is true that “Together We Can Change The World” and I am here to be your partner in doing just that.
www.MyPowerMall.com/Biz/Home/(YourMPMID#)
Have a wonderful day!
Name
Email
Phone
__________________________________
Okay, you’ve taken the first big step but FOLLOW-UP is just as important, if not more important, than making the initial call. While you don’t want to be a pain, you DO want to follow-up. The simple reason is because people with NPO’s are notoriously busy and distracted by many things pulling at them. A true professional appreciates that and will follow up with professionalism. If handled correctly, the Executive Director will appreciate your caring enough to follow-up.
Two days after sending the email – if you see they haven't signed up – you will want to call them. If you wait any longer than that, it is likely they will forget they ever talked to you. The timing is critical in all this.
Hi __________,
This is __________ again. I just wanted to follow-up to see if you have any questions about the My Power Mall website I sent you the link to on (whatever day you called them). I know you are pulled in so many different directions but I also know how much My Power Mall can help what you are doing. Did you get a chance to view it?
If they say no, offer to send them the link again, and send it over immediately.
If they say yes, then say…
Great! What did you think? Are there any questions I can answer for you?
Now, it’s important to know that many NPO’s have been burnt by MLM’s in the past. While My Power Mall isn’t an MLM or Affiliate program it looks and smells enough like one to raise some red flags for people. You will want to make sure you have thoroughly studied the training material about this so you will be confident in your answer.
In fact, you want to be confident in everything. You’ll certainly learn as you go but your ability to be perceived as a professional will hinge on your sounding like one. KNOW YOUR STUFF!
At this point, one of three things are going to happen.
1 - They are going to blow you off totally. Don’t sweat it – just know it will happen. There are
brain-dead people in the world.
2 - They will put you off by saying they will look at it soon.
3 – They will sign up!
One thing you want to be careful of… DO NOT GET CAUGHT IN THE FOLLOW-UP TRAP! It’s so easy to get sucked into following up with the same organizations over and over – hoping they will join. The problem is that the best thing to do is keep putting organizations into your pipeline. Be aware that are about 1 MILLION Non-Profit Orgs in the US. If you put your energy into finding the ones who get it immediately, you’ll have fun with this. If you get trapped into calling the same non-acting people over and over, it will suck the life and enthusiasm out of you.
NPO’s desperately need what you have to give them. Treat them professionally. Let them learn to trust you. Meet them face-to-face if you can – becoming a real person to them. They can be a tremendous source of income, as well as giving you the ability to use your MPM business to make a huge difference in the world!
To download all training for working with NPOs in Manual form go here.
